14 January 2008 - Grant is pleased to announce upcoming previews of the Grant Design Collaborative for Jaipur collection of area rugs. The products will be marketed through Grant's manufacturing partner, Jaipur, to retail buyers from across the globe.
The products will be previewing for the European market at the Domotex Floor Covering Expo in Hannover, Germany on January 12 – 15. The collection will make its U.S. debut later this month at the Atlanta International Area Rug Market, January 17 - 20, and the Las Vegas Market, January 28 – February 1. This programming phase will be followed by an official launch and advertising campaign later in the year.
The collection of transitional designs hand-tufted in India offers retailers a wide range of options from subtle textural designs to playful organics and boldly scaled geometrics. Color plays an important role in the collection – incorporating a palette of classic, neutral shades and fashion-forward hues, which give the patterns the flexibility to work in virtually any interior. With patterns offered for both indoor and outdoor spaces, the rugs provide a full range of options for retailers and consumers.
In addition to a product design partnership, Jaipur has also retained Grant Design Collaborative to develop a strategic brand design program. As part of this new alliance, Grant will be designing a permanent showroom for Jaipur in the Las Vegas World Market Center. The space is set to open in July 2008.